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Big News

Snapchat’s new Self-Serve Ad Platform Offers New Ad Tools and Options

By Big News

After initally announcing a brand new self-serve ads platform last month, Snapchat’s parent company Snap inc. has just formally launched the tool, while additionally confirming some extra ad choices will be available to assist boost take-up of Snapchat ads.

First up, on the platform itself – like most alternative social platforms, advertisers are now be able to produce and buy their own Snapchat ads via a replacement dashboard. Previously, you were solely able to purchase Snapchat ads via partners or through Snapchat themselves.

To get started, you first need to head to the Snapchat Ads website and sign up – there’s a ‘Get Started’ button at the top of the page which takes you direct to the sign-up form. Once you’re in, you can start creating your Snapchat campaign – you first need to choose your objective and enter your ad parameters.

One of the more interesting elements here is the option to use Snapchat audiences, which includes lookalikes and Audience Match options, similar to other platforms, but also includes ‘Snap Lifestyle categories’, which they introduced late last year.

Snapchat’s Lifestyle Categories utilize in-app data and location tracking to provide additional options – for example, if a user regularly checks out ESPN’s Discover channel, you could reach them with sports related content, while Snap recently released additional data on how people use the app in different locations, which can help reach them with more relevant messaging.

In addition to the new self-serve platform, Snap Inc.’s additionally adding a replacement Snap Publisher tool which can facilitate advertisers produce Snap ads by providing tools and templates with that to create them from their existing assets.

What motivates LinkedIn members to engage with content

By Big News, Blog

LinkedIn’s publishing platform offers an excellent way for brands and people to showcase their expertise to a captive audience of professionals, serving to accelerate their business standing.

But with over a hundred thousand posts uploaded to LinkedIn weekly, the competition for attention is fierce, and also the reality is that unless your post gets picked up by LinkedIn’s Pulse editorial team and shared on a particular channel, it isn’t likely to reach beyond your degree connections.

So what are you able to do to improve your probabilities of raised exposure on LinkedIn?

The professional social network has released a new infographic which contains feedback from over nine thousand,000 LinkedIn members and provides insight into why they interact with content on the platform, however sharing behaviour differs between demographic groups and that topics drive the foremost interest.

The findings are represented in the following graphic.nding

 

Dollar Shave Club Reaches $615 million Valuation With Help From Video Ad

By Big News, Blog No Comments

Content marketing and social media combine to create a powerful medium for business looking to grow their brands, to make the most of this opportunity marketers need to think out of the box and create unique pieces of content that go viral. In 2012 ‘Dollar shave club’ launched with such an advert. In fact the power of this low budget piece of content skyrocketed the brand into a $615 million dollar business. Read More

Google to rename Webmaster tools to ‘Google Search Console’.

By Big News, Blog No Comments

Google announced they have renamed Google Webmaster Tools to Google Search Console.

The search giant has changed the name after 10 years because they say the tool-set is not just for webmasters and in fact is also for small business owners, marketers, SEO experts, programmers, designers, hobbyists and yes, Webmasters. The new name is designed to make the tool sound less scary and to attract a wider audience. Read More

This is how creating content can increase your online revenue by 200% in 6 months

By Big News, Blog No Comments

Content is King

If like most you rely on your website to bring in new business then you have probably felt the pressure to rank at the top of search results for competitive keywords. It’s became an essential requirement to rank amongst the best in your industry for the big, juicy competitive keywords. But what can you do to compete in the increasingly saturated online search marketing space. Read More