Why is branding so important?
A strong brand builds stronger connections with customers and creates brand loyalty and trust. There is a significant amount of data which shows how much of an impact branding can have on sales, growth and business value.
A well designed logo stands out, creates emotion and is memorable. This balance requires experience and understanding. The logo should reflect the brands future ambitions and attract the target client. The process of establishing a logo is time consuming and can be expensive and so the entire process has to consider and minimise risk, there is nothing worse than having to redesign your logo and brand because it’s simply not working.
We design logos for all brands from startups to corporate clients.