For every £1 spent on email marketing, the average return is £38.
Email marketing is still one of the most effective methods of marketing available today. There are multiple benefits of designing an email strategy with specific goals and the ROI can be excellent.
When building an email list this is data which you own and can reused as frequently as required to drive sales. Email marketing drives effective content distribution including offers and promotions to increase sales.
Email is also an excellent tool for building brand loyalty as your customers and kept upto date with your business and offers. The opportunities are endless.