Are you wondering what factors impact your SEO results the most? For the first time Google have confirmed it.

Last year Google confirmed that Rank Brain was the third most important ranking factor but at the time would not confirm the first two. But that changed yesterday when Google’s Andrey Lipattsev, a Search Quality Senior Strategist at Google, confirmed the other two factors were links and content: “I can tell you what they are. It is content. And it’s links pointing to your site”. Andrey would not confirm the order and so now the top position is current joint between links and content.

There are many other ranking factors which Google looks at, but these are the overall top 3.

Here’s the Q&A session with Google’s Andrey Lipattsev.

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