The Challenge

ABC Diesels approached Big Fusion looking to increase the number of qualified leads generated from the companies website. ABC Diesels are an Engineering specialist offering services on a global scale to clients including Rolls Royce, Caterpillar and Volvo.

The Solution

We started by researching the marketplace to evaluate who were the main competition and how we could differentiate the ABC Diesels brand.  We setup a blog for the company and through social media networks, forums and Engineering site’s we began distributing content. We then optimised the companies website for competitive keywords in search and used analytic data to make ongoing campaign decisions.

The Result

The campaign showed a 100% ROI within the first 3 weeks, this followed a 400% increase in monthly targeted traffic and page one positioning across a number of major search engines. A few of the keywords phrases are listed below.

  • Diesel engine repair services
  • Diesel engine repair Great Yarmouth
  • Diesel engineering services