LinkedIn’s publishing platform offers an excellent way for brands and people to showcase their expertise to a captive audience of professionals, serving to accelerate their business standing.

But with over a hundred thousand posts uploaded to LinkedIn weekly, the competition for attention is fierce, and also the reality is that unless your post gets picked up by LinkedIn’s Pulse editorial team and shared on a particular channel, it isn’t likely to reach beyond your degree connections.

So what are you able to do to improve your probabilities of raised exposure on LinkedIn?

The professional social network has released a new infographic which contains feedback from over nine thousand,000 LinkedIn members and provides insight into why they interact with content on the platform, however sharing behaviour differs between demographic groups and that topics drive the foremost interest.

The findings are represented in the following graphic.nding